1. Information That We Collect.
What Are Cookies?
To allow the Services to work properly and to provide you with a personalized experience, we sometimes place cookies on your device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences, and other information, such as what pages you visit, your IP address, or how you arrived on the Site.
What Types of Cookies Do We Use?
McPherson uses both persistent and session cookies. Session cookies are only stored in the cookie file while you are actually using the Site. Persistent cookies are stored for a specific time, but each cookie may have a different lifespan.
How Can You Control Cookies
3. Our Use of Your Personal Information.
We will use your Personal Information to process your subscription or requests for information. We may also use such Personal Information to offer additional information to you about us, our products and/or services, personalize the types of information you receive from us, evaluate how our Sites are being used and the audience our Sites are reaching, identify market trends and market interests that help us improve the products and services that we offer, and develop and improve the content and operation of our Sites to better serve the needs of our customers.
(1) Online Orders.
When you purchase a subscription from us, we will request certain Personal Information, including credit card information. Individuals who do not have a Visa, MasterCard or American Express credit card are not permitted to make purchases with us online.
(2) Sharing Information with Other Companies.
We may share your Personal Information (but never your credit card or password information) with our affiliates, Anthony Kirk and his affiliated companies or with third parties who provide services to us and agree to keep your Personal Information confidential.
(3) Mailing and Email Addresses.
We will use your mailing and email addresses to send you the publications you have subscribed to. We may also contact you with questions about your subscription or service, or to remind you of your password, if necessary. If you submit an inquiry via email about one of your subscriptions, for security reasons we may ask you to provide additional information so we can verify your identity.
We may send you information and special offers on our other products. We may also, on occasion, use your mailing or email address to send you information or special offers from select companies that offer products, services or information we believe may be of interest to you or from companies that are affiliates of Anthony Kirk. Though we hope you gain value from the email messages you receive, you can choose to opt out of receiving further messages by following the instructions provided at the bottom of each email.
We will only disclose your Personal Information to our employees, affiliates, agents, contractors, or other third parties including Anthony Kirk affiliated companies who have a need to know such information for the uses listed above. Except as provided above, we will not disclose Personal Information to any other third parties.
Personal Information may also be aggregated with such information from other visitors to the Sites such that the information no longer personally identifies you. We may use the aggregated information for the general purpose of evaluating our market and/or business trends, our customer demographics, interests and behavior, our past and future product or service offerings and/or pricing, or other aspects of our business. We may share such aggregated information with our business partners, vendors, distributors or other collaborators, for these same purposes. We may also sell or license such aggregate information to one or more third parties for use in a similar manner.
We also retain the right to release your Personal Information when required by law or when we, in good faith, believe that we must release the information in order to: (1) satisfy a legal order or comply with legal process; (2) defend our rights or those of our affiliates or business partners; or (3) protect the personal safety of our employees, agents, affiliates, business partners, customers, or site users. We also retain the right to transfer your Personal Information in the context of the sale of all or part of our business.
Although we take the security of your Personal Information very seriously and are constantly improving our efforts to protect it, no electronic communication over the Internet can be guaranteed to be completely secured. Though we take great care to protect your personal information, we cannot guarantee the security of any information that you submit to us, and you do so at your own risk.
5. Advertising and Linked Websites.
Our Sites may feature products and services that are co-sponsored by other websites. One example of such a feature is our stock quote data, which is provided to us by a third party. Additionally, our Sites contain links to other websites, including those of advertisers. We are not responsible for the claims or representations made by advertisers or sponsors. While these co-sponsored activities, banner ads, and links originate on our Sites, we do not necessarily operate them.
Please note that you are responsible for updating your personal information with us, including any changes to your email address. In the event that the last email address you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our sending of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice.